The Champagne Bureau (Comité Interprofessionnel Du Vin De Champagne – CIVC) has just released the sales data for 2015, indicating that the turnover from Champagne reached a new high of € 4.74 billion, (+5.3% compared to 2014), breaking the previous record of 2007.
This result is due in equal parts to sustained growth in shipments, (+1.7% from 2014 to 312.5 million bottles), favourable exchange rates on the principal markets and a rising demand for the higher value ranges, particularly Rosé and Cuvées de Prestige Champagnes, the sales report indicates.
For the fourth year in a row, exports represent over half of the overall turnover from Champagne.
France remains the largest Champagne market in terms of volume and is showing signs of stabilising.
Champagne Main Export Markets
This dynamism in champagne exports is driven by the two largest champagne markets, the United Kingdom (+4.5%) and the United States (+7.1%), and a highly favourable economic climate, and also by continued growth in Japan (+13.1%) and Australia (+24.3%).
Sparkling wine consumption in Australia is continuing to flourish, and Champagne maintains its position as the second largest market segment, which indicates that Australians not only have a certain purchasing power, but also that they are conscious consumers.
Nevertheless, some export markets have experienced rather more contrasting situations.
Most Sold Types of Champagne
Whatever the destination, non-vintage Brut Champagne is the core of the product range representing 81% of total champagne sales, increasing by +3.6% year-on-year.
The popularity of rosé Champagne continues of almost uninterrupted growing over the past ten years by +4.0% per year and representing 9.4% in volume and 11.5% of turnover of the Champagne market.
Click here to read CIVC’s full report for 2015.