BARONS DE ROTHSCHILD History
The Rothschild family has long been involved in numerous wine projects around the world, including their namesake Bordeaux.
In 2005 the three branches of the Rothschild family have come together and given rise to a single ambition: combine the best terroirs with their know-how to create champagne Barons de Rothschild.
The three Rothschild cousins – Baron Benjamin, a Geneva banker who also owns Chateau Clarke, Baron Eric, owner of Chateau Lafite and several other estates and Baroness Philippine along with her son Philippe Sereys de Rothschild, owners of Chateau Mouton – wanted the champagnes to enter their heavy portfolio of wines and spotted the ideal place for the production in the Cave Vertus in Reims.
Thus, they created three champagnes cuvées: Barons de Rothschild Brut, Barons de Rothschild Blanc de Blancs and Barons de Rothschild Rosé.
Barons de Rothschild House
The Barons de Rothschild started the champagne production with the ambition to do the best quality champagne they can.
One of their important first steps was to locate adequate supply of quality grapes, especially Chardonnay, which is what they wanted for the primary base of their champagnes.
This was a bold choice for a new House, as Chardonnay is the most scarce and most expensive grape in Champagne.
They wanted to purchase their own vineyards, but they needed to find a sufficiently large vineyard – at least 10-15 acres – while they found some very small plots and they did not like the idea to have a collection of tiny plots scattered about.
Eventually, they discovered what they sought in the Côtes des Blanc region, and settled long term contracts with selected vignerons in the finest Grands and Premiers Crus areas.
They began selling their champagnes in 2009, selecting Japan as their initial market, as all three branches of the family had connections in this country.
After Japan, the Rothschilds began selling their champagnes in Switzerland and Belgium, both which proved very good markets.
They are continuing to expand their distribution and sell about 250,000 bottles annually. They are now trying to expand into the U.S..
As part of their plans, they have chosen to serve their champagne at all of their formal events and functions, worldwide, to stand behind their product.
Managing Director of the House is Frédéric Mairesse who has been previously Operations Director at LVMH, at Mumm et Perrier Joüet and at Pommery & Lanson.
The bottles and the logo were designed by Baroness Philippine (1933-2014) who was given a lifetime achievement award by the Institute of Masters of Wine in 2013.
Barons de Rothschild Style
The champagnes of Barons de Rothschild are quality wines, which can stand head next to comparable champagnes of the major Champagne Houses.
The three champagnes produced – Barons de Rothschild Brut, Barons de Rothschild Blanc de Blancs and Barons de Rothschild Rosé – all have Chardonnay as the major contributing varietal and an elegant, light and refined style.
Their blends include about 40% of reserve wine and have a low dosage, about 6-8 grams per litre so to be more palatable.